Tag Archives: Super Bowl

Super Bowl Ads Review

Another Super Bowl in the books and another year of Super Bowl commercials. In my opinion, this year marked a steep decline the quality and product marketing. This year proves that the era of the funny entertainment commercials are at an end or should be coming to an end. The purpose of the commercial is to advertise the company or product, Super Bowl ads today do neither. Nothing else today exists where you flush $4 Million in 30 seconds on useless dribble.

It is time to rethink the Super Bowl commercial, what product do you want to feature, how do you want to display your company and why do you want customers to use your company or product instead of the competitor. That is how the money is well spent.

While there was so many commercials to talk about, I would like to focus on three in particular.

  1. Dodge Farmer – While some websites have hailed this commercial as one of the better ones this year, I’d disagree. While the production quality was top notch and the idea was a good one, this commercial missing one key element… Product. What product are they featuring? Nothing against farmers, but why should I buy Dodge over Ford or Chevy.
  2. Oreo Whisper Fight – What happens when you put together a commercial that puts me in touch with my inner cognitive dissonance of what can really happen in real life? Money down the drain!
  3. Axe Apollo Lifeguard – So let me get this right… Lifeguard beats up a shark and woman goes for person in astronaut without explaining your product.

Now I do understand humor and sarcasm but are these companies getting what they paid for? Are people going out and paying for the products or services they sell? Now is the time for companies to change their marketing tactics and get what they put into their efforts.

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My Predictions Wrap-up

Super Bowl XLVII is finally over with the Baltimore Ravens defeating the San Francisco 49ers by a score of 34-31. With that being said another NFL season is in the books. In one of my previous posts, I predicted some things for the game, lets see how I did…

  1. Manti Te’o will be seen at the game with his girlfriend Incorrect!
  2. Tebow will be mentioned at least once. Incorrect!
  3. Phil Simms will say Lawrence Taylor’s name at least twice Incorrect!
  4. Total number of times the Harbaugh family will be shown by CBS: 8 Incorrect! Only showed them 1 time.
  5. A head coach with the last name of Harbaugh will win the Super Bowl Correct!

My serious predictions…

  1. Number of commercials during the first quarter including the end of quarter commercial: 5 Correct!
  2. Rushing yards by Colin Kaepernick: 80 Incorrect! Only 62 Yards
  3. Halftime Score: San Francisco 17; Baltimore 10 Wrong! Baltimore 21; San Francisco 6
  4. Missed FG’s by Akers: 1 Incorrect! Did not miss a FG (Thanks to some luck)
  5. Final Score: San Francisco 31; Baltimore 20 Incorrect! Baltimore 34; San Francisco 31

Some final thoughts on the Super Bowl XLVII:

  • I was very shocked to find out that the second quarter interception of Kaepernick was the first pick in any San Francisco Super Bowl appearance
  • Bold move by John Harbaugh with the fake Field Goal. He put his trust in the defense and it paid off in the end.
  • Flacco looked very good in the first half going 13 for 20 with 3 passing TD’s, Flacco was able to throw the ball downfield (With a little bit of luck)
  • Based on the halftime show from BeyoncĂ© this year and the way everybody was dressed, I clearly see everybody has gotten over the Janet Jackson fiasco from Super Bowl XXXVIII, not that I minded 🙂 .
  • What a kickoff return by Jacoby Jones to start the second half!
  • Power Outage during the biggest game of the year. I’m guessing the conspiracy theorists will say a convenience store group pulled the power so people would go out and buy more snack/beer.
  • Good comeback for the 49ers in the third quarter into the fourth, but it was not enough.

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Super Bowl Predictions

The teams are now set and two weeks from now the Baltimore Ravens will battle San Francisco 49’ers in the Big Easy also know as the Harbaugh Bowl. With that being said I have a few predictions for the game from the coin toss to the final play of the game

  1. Manti Te’o will be seen at the game with his girlfriend
  2. Tebow will be mentioned at least once.
  3. Phil Simms will say Lawrence Taylor’s name at least twice
  4. Total number of times the Harbaugh family will be shown by CBS: 8
  5. A head coach with the last name of Harbaugh will win the Super Bowl

Now for my serious predictions…

  1. Number of commercials during the first quarter including the end of quarter commercial: 5
  2. Rushing yards by Colin Kaepernick: 80
  3. Halftime Score: San Francisco 17; Baltimore 10
  4. Missed FG’s by Akers: 1
  5. Final Score: San Francisco 31; Baltimore 20

 

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